TIE Chapter 2 – Success Starts Within (Review)

Chapter 1 of Dean Holland’s book, “The Iceberg Effect” reaches the point where, after more than 4 years of failure, Dean has finally made his first few dollars online, and has found what he has always needed in his Internet marketing journey, a quality mentor. Dean had quit his day job and now had to adjust his mindset to that of a serious entrepreneur.

Now here’s a summary of Chapter 2- “Success Starts Within”.

Becoming A Winner

From his early primary school days, Dean had been encouraged not only just to take part in things like school athletic days, but “to be in it to win it”. Coming second wasn’t good enough. He maintained this mentality into adulthood. Even when he was at rock bottom, in a dead-end job, deep in debt, his inner self believed that he would become a success in the end.

Growth Vs. Fixed Mindset

Dean tells the story about 2 of his clients. “John” and “Bob”. Both joined Internet Profits on the same day. John is conscientious, diligent, follows the laid down plan, works his butt off, and 6 months later is making $1,000 per month. Bob, on the other hand, kept being distracted by other products he was buying, procrastinated, and, on several occasions had to ask to be reminded of his log-in details. After 6 months, Bob had made absolutely nothing. Bob has a “Fixed Mindset”, while John has a “Growth Mindset”.

A “Fixed Mindset” is one where your inner self believes that your natural abilities and intelligence will suffice in all circumstances and nothing new can be learned. Bob, has a “Fixed Mindset” which severely hinders, if not rules out the possibility that he will ever be able to master a new skill, like affiliate marketing.

Conversely, John, and, of course Dean, have “Growth Mindsets”. Attitudes that always seek to uncover solutions to problems they have not previously encountered. They realize that to fully understand new concepts may take time, but they are willing to put in that time and effort to overcome the current challenge, before moving on to the next one. People with “Growth Mindsets” seek out help from wherever they can. Be that podcasts, books, or, nowadays, Artificial Intelligence applications.

Fears

Here Dean doesn’t talk about common fears, like the fear of snakes, spiders, or heights, but the fears that can hold back budding entrepreneurs. Fears like:

• Fear of Failure. Probably every new entrepreneur has a fear of failure. but if every entrepreneur let that fear stop them, we would still be living in the Stone Age. You can’t stop a project if something doesn’t work. Rethink the problem, tweak your failed solution, or approach it from a different angle. Dean talks a lot in his book about overcoming the fear of failure. In that explanation, he repeats a quote, which I already knew. Possibly the only time that has ever happened. Thomas Edison, the inventor of the electric light bulb, worked for several years with, as I understand it, several other scientists, on many prototypes, none of which worked to his or their satisfaction. When he finally did manage to come up with a solution, Edison is quoted as saying, “We never failed, we just found 10,000 ways that didn’t work”.
• Fear Of Success. Personally, I did not find this section of the book to be of much interest. I believe it could only be relevant to those aiming to make 5 or 6 figures a month. At my advanced years an extra 2 or 3 thousand a month would be fine, thank you very much, so I am not worried about the changes vast wealth could make to my relationships with family and friends. However, if you are aiming for the stars, it is a section of the book that you should read and consider.

Attitude

Make every effort not to get stressed, angry, or regretful. If you find yourself with a problem, roll up your sleeves and get it solved as quickly as possible, with the realization that overcoming these hard times are just the inevitable bumps in the road that you will encounter occasionally. Or possibly, especially near the beginning of your journey, frequently would be a better word. Don’t get angry that your first, second, or third attempt at finding a solution did not resolve your problem, just think “Them’s the breaks” and think of a fourth possible solution to your current problem.

Think Positive Thoughts

• Never think “I’m not sure if I can do this”. Instead think “I will make this happen”.
• Never think “I’m not smart enough to succeed”, Instead think, “I have all the capabilities I need to succeed”.

The more often you mentally remind yourself that you are the master of your fate, the less often you will let negative thoughts of inadequacy cloud your judgment.

Take Responsibility

• Many wannabe affiliate marketers, including Dean in his earlier days, blamed Gurus and others for selling him rubbish products. But in many cases, the failure to make them profitable will lie solely at the feet of the user. Perhaps he, or she, was distracted by other things or did not give the product the attention or time necessary to master it fully. At the end of the day, the user must accept the fact that it was they who put their credit card details into the computer, without anybody holding a gun to their head.
• (his paragraph is a direct quote from page 39 of “The Iceberg Effect”.) Believe that you are the captain of your ship, the master of your fate, and that everything, including achievements, relationships, health and physical fitness, is in your control. In other words, you must take responsibility for your actions.

I hope that you found this summary of Chapter 2 interesting and that it has piqued your interest to read your own copy of the physical book in its entirety. You can access the “sales” page by clicking the banner in the sidebar. If you are on a smartphone or tablet, that may be beneath this text.

Cheers

Phil

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