Remember from the previous blog post, Dean was now at an extremely low point in his life. He was working hard on his computer, without knowing what he was trying to achieve, and spending money he didn’t have like a maniac.
Now here’s a summary of Chapter 1 – “Turning My Life Around”.
One evening, shortly after his mother had discovered that he was the equivalent of $60,000 in debt, Dean was idly going through the hundreds of emails in his inbox, nearly all of which were offering out-of-date training courses or useless one-click programs. Suddenly, the heading of one email in particular caught Dean’s attention. The heading read “Meet Mr In London, I’m Paying”. Dean, who, up to then, had been resisting his natural urge to open the emails he had been perusing because of his financial situation, opened the email, curious to find out exactly what the heading meant. The email was from Alex Jeffreys, a U.K.-based marketer from whom Dean had made a few small purchases in the past.
Alec was offering free entry to a two-day Affiliate Marketing seminar to be held in a London hotel. Dean was worried not only about the cost of getting to and from London and the cost of staying there overnight but also what more successful marketers than he would think about his failures. He hummed and hawed about what he should do for 24 hours, and when, he did eventually pluck up the courage to reply he was almost hopeful that all 10 free places would be gone as he had taken a whole day to reply.
A few days later, though, Dean received the news that he had qualified for a free ticket to the event, and he felt obliged to go.
Dean, dressed in oversized work clothes, felt very out of place at the event, but the other participants seemed to accept him and he got included in rounds of food and drink, nobody knowing that he couldn’t afford to pay his share.
The main thing Dean took away from the seminar was Alex’s suggestion that he should get started by writing a blog in which he documented his journey, including all of his failures and successes.
After returning to Nottingham Dean had to investigate what a blog was before he could start to follow Alex’s advice. From the early days, Dean instinctively knew that, at last, he was on a straight road, rather than going around in circles. This awareness led to Dean making the enormous decision to spend the last few hundred dollars of credit that was left on his last credit card to join Alex’s coaching program.
Five weeks later, Dean made his first affiliate commission, and nine months after that, he quit his dead-end day job to become a full-time Internet marketer.
Although Dean was learning a lot from Alec, the best was yet to come, and he sets out everything he has learned since, in further chapters of his book “The Iceberg Effect” and which I will summarize in future blog posts
Cheers
Phil
Hi Phil – I have heard the story a few times before and each time I hear it is truly inspiring. Thank you for sharing it again! What I take from this story is that anything is possible if you set your mind to it, have patience and get the help that you need in order to be successful. Dean story is the stuff of legends! Have a great week!
Thanks Ernie. Writing this series of blogs is proving to have a double benefit. While I am hoping that it helps sales to third parties, it is also helping me. While, I’ve read the book many times, in fact it is falling apart and I will soon have to buy a new one. Going through it in great detail in order to write my summarizations is greatly increasing my understanding of it.